Rangers Webinar

So many pieces come together to make for a successful event. How can you oversee and integrate them all to ensure efficiency and the best guest experience possible?

Just ask the Texas Rangers business intelligence team. No, really—ask them.

Join us for a 60-minute webinar including a brief presentation about how the Texas Rangers, starting with a strategic data assessment, refined and automated stadium data management followed by a Q&A with Texas Rangers Baseball Club Director of Business Intelligence Machelle Noel and Resultant Client Success Leader Brian Vinson.

Online | Tuesday, February 13th, 2024 | 2 pm CT

Learn everything you ever wanted to know about smart data use for stadium and event operations: ticketing, concessions, merchandise, and security—plus, many things you never even thought of asking.

Please join the 2023 World Series Champion Texas Rangers and Resultant for an invitation-only webinar. Learn how to use event and stadium data to streamline operations and amplify guest experience no matter your event specialty.

Hear from Machelle Noel, director of business intelligence at the Texas Rangers Baseball Club on stadium data strategy and automation.
Get insight into how the Texas Rangers and Resultant made data collection and analysis part of the everyday operations of Globe Life Field while ditching late nights spent on manual data entry and reporting.
Learn about the enhancements underway to their original scalable solution that will give even more context to data.
Take part in a Q&A to get your data automation questions answered by Machelle and Brian.

This event is invitation-only.

A New Stadium Data Strategy

To coincide with the launch of their new stadium in 2020, the Texas Rangers implemented a data strategy and solutions to provide real-time data points on ticketing, merchandise, concession, and security operations. Not only did that eliminate the late nights and long hours needed to create and share reports, the real-time feedback allows them to adjust resources on the fly to ensure superior fan experience.

The new data mart the Rangers and Resultant are in the process of building and implementing will further the Rangers’ abilities to give context to the data and look at it in different ways. Want to know who bought a hotdog at 12:37 p.m. and what inning that lined up with? We’ve got you covered.

Register Here

Meet The Speakers

Machelle Noel

Director of Business Intelligence at the Texas Rangers Baseball Club

Machelle was called up to the big leagues in May 2006 and has been with the Texas Rangers in a variety of roles ever since.

Her formal education includes degrees in accounting, programming, and business management, but what really set her up for success in what she does now was her five-year tenure as director of finance for a minor league baseball club affiliated with the Pittsburg Pirates. As a member of a minor league front office, she truly did everything—including pulling tarp.

Her current responsibilities include management of all data for the Texas Rangers business analytics team, analytic reporting for the REV Entertainment division, as well as analytic support for just about every department in the organization (except baseball operations). She specializes in business intelligence for operations—that is, everything behind the scenes, from HR and accounting to concessions, security, parking, guest services, and then some.

Connect with Machelle →

Brian Vinson

Client Success Leader at Resultant

Brian Vinson is a sports and healthcare client success director with over 18 years of experience in the data industry. He has demonstrated an exceptional ability to integrate disparate data sources and systems, including PPM, EMR, ERP, and CRM, to build comprehensive analytics engines for his clients.

His recent projects have been with Central Health, Children's Hospital Association, USHEALTH Group, Retina Consultants of America, and US Radiology Specialists, where he spearheaded the development of analytics solutions in the cloud and on-prem. Notably, Brian has also led a team in automating gameday operations reporting for various professional sports teams, enabling them to benefit from near real-time insights.

Connect with Brian →

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DATA DRIVEN LEADERSHIP

How Data Is Enhancing the Fan Experience, with Machelle Noel of the Texas Rangers Baseball Club

In 2018, Major League Baseball recorded its lowest attendance in 15 years. Unfortunately, the years that followed haven’t looked much better. But ballparks may be unlocking a strategy that can turn these trends around: data analytics.

Creating Unforgettable Fan Experiences with Event and Venue Data